Luxury spirits brand chooses Cardano to verify alcohol supply chain

Strait Brands, an Australian luxury spirits company, is embracing a blockchain-first approach to managing its alcohol supply chain. Set to deliver four million bottles before the end of 2022, the business will build its production process around the Cardano platform. 

The partnership will see Strait Brands deploy a tamper-proof software system created by Input Output using Atala SCAN, which can record and store data securely and instantly verify the origins of products throughout the supply chain. 

Philip Ridyard, founder of Strait Brands, said: 'Strait Brands is embarking on large-scale international distribution and, conscious of the challenges the industry faces, we decided to take a blockchain-first approach to production, ensuring industry-leading levels of safety and verifiability in our supply chain.

'Input Output is an essential partner in Strait Brands' pioneering movements in the alcohol industry, protecting the integrity of Strait vodkas, gins, and our new super-premium range, Badger Head.'

Fraud is a growing problem for the alcohol industry. Counterfeited, mislabeled, substituted or diluted products worth upwards of $40 billion a year are making their way to consumers. 

Atala SCAN is reshaping the way the alcohol industry combats counterfeit products. By storing an authentic and secure record of ingredients throughout the production process, it can eradicate the possibility of either counterfeit or hazardous substances making their way onto the shelves.

SCAN is part of Input Output's Atala suite, which is already being used in the biggest blockchain partnership yet seen. The pioneering project with the Ethiopian education industry will provide five million pupils with instantly verifiable digital identities. These will be used to verify grades, monitor school performance and boost education and employment nationwide.